Accessibility for marketing, advertising & social media

Digital accessibility isn’t just about the web.

Think about all the ways you use digital to communicate every day – over multiple channels like social media and email; using media types like videos and podcasts as well as text and images. Think of the number of office documents and PDFs you email around your team, or share via your Intranet…

Each one of these needs to be accessible for everyone to be able to use them.

In this webinar, Jonathan Hassell shares 8 tips (and 2 bonuses) to ensure your videos, social media, emails, PDFs and print media are accessible to all.

Whether this is for external marketing campaigns, or internal communications, find out how to make sure you get your message across to everybody and don’t leave anyone out, whilst also staying on brand and not losing your design flair.

If you’d like our help to review and improve how well accessibility is embedded in your campaign deliverables and processes, check out our Accessible Marketing Review & Workshops.

And, if you’re doing a brand refresh, we’d really encourage you to check out our Brand Accessibility Review & Workshop to ensure your new brand identity has accessibility embedded in it before it’s too late to change it affordably.

Join HiHub for free access to this webinar recording... and much more

HiHub is your home for exclusive access to resources, tools and tips about digital accessibility and inclusion, from Hassell Inclusion.

Membership of HiHub is free and gives you full access to our webinar video archive, downloads & guidance to help you on your accessibility journey whether you’re: an advocate for diversity and inclusion; your organisation’s accessibility lead; a product or campaign manager; or a member of a team creating sites and apps.

Need training in
Accessible Marketing?

Provides strategic & practical guidance to enable marketing campaign managers and account managers to manage and assure the accessibility of materials delivered in their campaigns.

The course takes managers through how to embed accessibility into the campaign management process (from brief to creative response, through production to delivery of campaign materials), and the acceptance criteria of campaign materials.

Computing Digital Technology Leaders Awards 2026 Outstanding Digital Inclusion Project Winner - Hassell Inclusion Free Digital Accessibility Webinars

If you’ve only got 1 hour a month to improve your digital accessibility knowledge, spend it with us! Digital Accessibility Experts Live

Come and join us at our award-winning free monthly webinars, now in their 6th year and stronger than ever.

Upcoming webinars:

  • Thursday, 22nd October 4pm UK-time – Making PDFs more inclusive: How we train and support
  • Thursday, 19th November 4pm UK-time – Accessibility at Every Stage: Building Capability Across Your Organisation
  • Thursday, 10th December 4pm UK-time – AI & Accessibility: A Double-Edged Sword