Resolving Friction in the retail journey by improving digital accessibility.

In the UK customers were expected to spend £141.33 billion in 2021 online shopping, while 89% of retailers say their digital and e-commerce platforms need improvement. With such a recognised gap, how can accessibility help to reduce friction in the retail journey?

In this webinar, presented live from the Zero Project Conference in Vienna, we talk about:

  • how accessibility could help you move potential customers from ‘the invisible 20%’ to ‘the loyal 20%’
  • tips for helping customers find stuff through your campaigns and social media, via SEO and in your website navigation
  • reducing friction in helping customer buy stuff through optimising the accessibility of your checkout process, and payment provider interfaces
  • the importance of ensuring accessibility in delivery and returns via 3rd-party suppliers to ensure they get stuff and would want to repeat the retail experience

Join HiHub for free access to this webinar recording... and much more

HiHub is your home for exclusive access to resources, tools and tips about digital accessibility and inclusion, from Hassell Inclusion.

Membership of HiHub is free and gives you full access to our webinar video archive, downloads & guidance to help you on your accessibility journey whether you’re: an advocate for diversity and inclusion; your organisation’s accessibility lead; a product or campaign manager; or a member of a team creating sites and apps.

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Need to know how to author accessible PDFs?

This practical training enables PDF authors to understand accessibility principles, apply them in their creation of PDFs from Word, Powerpoint, or InDesign, and use Acrobat Pro to add accessibility to any pre-made PDFs they are asked to publish.

More on our PDF Authors training
Computing Digital Technology Leaders Awards 2026 Outstanding Digital Inclusion Project Winner - Hassell Inclusion Free Digital Accessibility Webinars

If you’ve only got 1 hour a month to improve your digital accessibility knowledge, spend it with us! Digital Accessibility Experts Live

Come and join us at our award-winning free monthly webinars, now in their 6th year and stronger than ever.

Upcoming webinars:

  • Thursday 27th August 4pm UK-time – Lightning Talks: what we learned in our favourite projects of the last year that can help you
  • Thursday, 24th September 4pm UK-time – Planning Your Accessibility Budget for 2027
  • Thursday, 22nd October 4pm UK-time – Making PDFs more inclusive: How we train and support
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