Diversity, Equality and Inclusion (DEI) is hitting the headlines. Here Jonathan Hassell urges marketers to step away from the politics and focus on why inclusive representation and design still need…
We’ve all heard of ‘greenwashing’, but what about ‘purple washing’? Here Jonathan Hassell, discusses how paying lip service to disabled consumers could have a damaging impact, both reputationally and commercially.
This year, Strictly Come Dancing’s Chris McCausland has captured the imagination of the British public, mainly as he has no visual reference of the dances he is learning. Each week,…
As Christmas shopping season gets underway, consumers will be checking their emails and social channels to find the best online deals and bargain buys. However, for those who have impairments…
Earlier this year the Financial Conduct Authority (FCA) released new guidance on the use of memes, reels and gaming streams in the promotion of financial products, including more stringent rules…
With over-65s being an active online community, and who are keen to spend – 58% have booked a hotel online and 45% have booked a flight, while two-thirds (66%) have…
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