Accessible Marketing Policies Workshop

  • 2 core workshops. Follow-up review sessions & QA calls
  • Laptop required
  • Bespoke price on application
  • 6-8 stakeholders per workshop

Marketing teams influence how customers perceive your organisation. Yet accessibility expectations across brand, campaigns, content and communications are often inconsistent, undocumented or left to individual interpretation. Our Marketing Policies Workshop helps organisations embed accessibility into the policies, guidance and processes that shape marketing activity. Rather than treating accessibility as a final review step, we help you build it into campaign planning, creative briefs, brand standards, content creation and customer communications.

Using practical examples and proven policy frameworks, we’ll help marketing, communications and accessibility teams make accessibility part of everyday decision-making. The focus is not on producing policy documents that sit on a shelf. It’s on creating practical guidance that teams can apply confidently in their work.

The result is communication risks avoided, consistently accessible customer experiences across media types, and many new opportunities to reach wider audiences.

Client quote: “Thank you! Processes in a large organizations are very difficult to move, but in this case we were able to do so” – Global Marketing Lead, SaaS Sector

You will learn how to...

Embed accessibility into your marketing principles, briefs, processes, roles and governance

  • Embedding accessibility into marketing processes
  • Accessibility roles and responsibilities
  • Campaign governance
  • Brand accessibility principles
  • Tone of voice and readability
  • Social media accessibility
  • Customer communications

Who is it for?

Suitable for Marketing Leaders, Brand Teams, Communications Teams, Accessibility Leads, Content Teams, PR Teams

Benefits

To you

  • Practical and sustainable accessibility guidance for each media type
  • Greater confidence for marketing teams
  • More consistent marketing outputs

To your organisation

  • Stronger collaboration across stakeholders
  • Better customer experiences
  • Reduced compliance and reputation risk

Prerequisites

Skills

  • Knowledge of your organisation's current marketing policies for different media types and campaign aims
  • No prior knowledge of accessibility required

Tech

  • Laptop required for workshops on Zoom/Teams

Meet one of our trainersAbout Peter

Peter is a Chartered Engineer with nearly 30 years of experience around the delivery of business and technology change. Building his core skills with the likes of Price Waterhouse, Andersen, Deloitte and Hitachi, he has worked with all sizes of business from one person start-ups to multi-nationals, and has delivered work in the UK, Europe, South Africa and the USA.

Find out more about Peter

Peter's latest thought leadership

Peter Bricknell

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