Why you need our best-selling books Most organizations are oblivious to, or terrified about, web accessibility

You may be aware that 20% of your customers – people with disabilities – could be clicking away from your websites or mobile apps every day, not having bought anything or found the information they wished to find.

You may have heard from one of this 20%, complaining about problems you can’t reproduce, and asking for what seem like impossible fixes.

Your web teams may have read the industry standard WCAG 2.0 guidelines, but found them impenetrable. Worse, your designers may claim the guidelines are a creative straightjacket that tells them everything they can’t do, but very little about why.

You may have heard that your organization could be sued if you don’t do the right thing, but you don’t know how far they need to go to prevent that.

And you don’t know if there’s anything in it for you other than risk mitigation.

There is another way

In these best-selling books award-winning international accessibility thought-leader, Jonathan Hassell, will take you on a journey to transform your organisation to consistently achieve the creation of websites and mobile apps that are usable for all your customers, at the most efficient cost.

He’ll show you how, through following a clear, strategic business-aligned framework – the ISO 30071-1 Standard on Web Accessibility – you can work out what your organization has to win from accessibility, how to embed the policies and processes necessary to consistently achieve that aim throughout your organization, and how to measure the return on your investment.

As a bonus, the books also include insights and case-studies from leading accessibility experts worldwide who have done this embedding in their organisations, and comes with a free library of downloadable support tools, templates, podcasts and videos to help you on your journey to accessibility maturity.

Inclusive Design for Organisations was a finalist in the Exceptional Book that Promotes Diversity category of the Business Book Awards 2020.

With 17 video case-studies from global accessibility experts including:

  • Axel Leblois (G3ict, USA) on how accessibility laws are created
  • Lainey Feingold (Law Office of Lainey Feingold, USA) on how accessibility laws are litigated
  • Makoto Ueki (InfoAxia, Japan) on effective accessibility training
  • Judith Fellowes (UX researcher, UK) on understanding disabled and older people’s use of the web
  • Shawn Henry (uiAccess, USA) on accessibility personalization
  • Jennison Asuncion (LinkedIn, USA) on how accessibility can be embedded in organisations
  • Debra Ruh on getting a return on your accessibility investment

What people are saying about the books

  • Essential guide: For someone who is looking to begin the process of implementing accessibility practice into their organisation, I see this volume as essential.
    Jennison Asuncion, Head of Accessibility Engineering Evangelism, LinkedIn
  • Compelling, engaging, approachable: Accessibility guidance is normally aimed at designers & developers. But that's only one piece of the puzzle. Cultural change can't just come from bottom up pressure. It also needs to come top down, from all levels of management. From team leads to CEOs. This book gives planners and decision makers the tools they need to implement accessibility across an organisation, and drive the cultural change that is necessary to have a lasting impact. A must read
    Ian Hamilton, Accessibility Consultant, Games Industry
  • Great for students: I've used this extensively in teaching Inclusive Design to MSc students in HCI and UX because it does a great job in motivating why a focus on accessibility is necessary. Jonathan's passion really shines through! Inclusive Design is the responsibility of everyone, not just designers and developers. Breaking this down into a small number of simple steps, communicated in an easily digestible (and sometimes funny!) way is a fantastic achievement!!!
    Dr Simone Stumpf, Senior Lecturer, City University, London

About the author

Professor Jonathan Hassell has over 19 years’ experience of embedding accessibility within digital production teams in FTSE 100 and Fortune 500 companies worldwide. He set the accessibility standards and strategy for BBC Future Media, and authored ISO 30071-1 and BS 8878 to help share this best-practice with other organizations to help them get more customers by making their goods and services easily available to disabled and older people.

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Jonathan Hassell