With Black Friday, Cyber Monday, and Christmas on the horizon, competition for consumer spending is set to ramp up. With the European Accessibility Act (EAA) now in force, Jonathan Hassell,…
15-20% of the UK population is neurodivergent – and that figure’s growing. In this article, Jonathan Hassell unpacks how marketers can build deeper connections with this audience. Read the full…
When it comes to making digital products and online platforms accessible, there is a tendency to focus on accessibility for B2C customers. However, with social value becoming an increasingly important…
From believing digital accessibility is ‘just about websites,’ to not understanding how it can support business growth, there are many ‘myths’ that are holding back marketers from winning by engaging…
Older consumers have some of the most disposable income of any age demographic. Yet, they are often being let down by a poor online buying experience and comms that doesn’t…
The role of AI-based tools in the advertising and marketing sector is hotly debated. But perhaps one of the most important ways they can add value is in helping to…
Marketers and agencies are increasingly recognising the benefits of recruiting from a more diverse pool of talent, particularly the neurodivergent community. However, according to Jonathan Hassell, CEO of digital accessibility…
Working with influencers to engage with consumers is now an established marketing channel for major brands. In this article, Jonathan Hassell, emphasises the importance of brands briefing their influencers to…
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