Diversity, Equality and Inclusion (DEI) is hitting the headlines. Here Jonathan Hassell urges marketers to step away from the politics and focus on why inclusive representation and design still need…
We’ve all heard of ‘greenwashing’, but what about ‘purple washing’? Here Jonathan Hassell, discusses how paying lip service to disabled consumers could have a damaging impact, both reputationally and commercially.
This year, Strictly Come Dancing’s Chris McCausland has captured the imagination of the British public, mainly as he has no visual reference of the dances he is learning. Each week,…
As Christmas shopping season gets underway, consumers will be checking their emails and social channels to find the best online deals and bargain buys. However, for those who have impairments…
Earlier this year the Financial Conduct Authority (FCA) released new guidance on the use of memes, reels and gaming streams in the promotion of financial products, including more stringent rules…
With over-65s being an active online community, and who are keen to spend – 58% have booked a hotel online and 45% have booked a flight, while two-thirds (66%) have…
In March of this year, our CEO Jonathan Hassell was delighted to become an Age Irrelevance Ambassador. Over his years in working in digital accessibility, he has often been…
It’s becoming well recognised that neurodiverse employees bring different and beneficial skill sets to the workplace. Here Jonathan talks about why it’s so important that poor digital accessibility doesn’t…
In our newsletter we share information about digital technology and how it can help people with disabilities and older people.