Bad influence? Don’t overlook accessibility in creator content

Working with influencers to engage with consumers is now an established marketing channel for major brands. In this article, Jonathan Hassell, emphasises the importance of brands briefing their influencers to make their content accessible to everyone or risk missing out on big money from disabled consumers.

Read the full article here: https://www.thedrum.com/open-mic/bad-influence-dont-overlook-accessibility-in-creator-content