Digital accessibility is now a must-have, not a nice-to-have. As financial comms regulations around vulnerable people tighten, are you ready?

Earlier this year the Financial Conduct Authority (FCA) released new guidance on the use of memes, reels and gaming streams in the promotion of financial products, including more stringent rules for influencers.

A key focus of the Duty is ‘consumer understanding’ is at the heart of all communications, particularly when it comes to vulnerable customers.

Here Jonathan Hassell shares insights on two vulnerable audiences: older consumers and neurodivergent people and discusses the specific challenges they face and the accessibility requirements that need to be considered.

Read the full article here https://www.thedrum.com/opinion/2024/10/28/financial-comms-regulations-around-vulnerable-people-tighten-are-you-ready