Paying lip service to disabled consumers could have a damaging impact, both reputationally and commercially Avoiding purple washing: How to be authentic about disability inclusion

We’ve all heard of ‘greenwashing’, but what about ‘purple washing’?

In this article Jonathan Hassell notes that paying lip service to disabled consumers could have a damaging impact, both on their reputation and the bottom line.

However there are organisations who are doing disability inclusion really well and in a way that is authentic to their brand.

Find out who and read the full article here https://www.thedrum.com/open-mic/avoiding-purple-washing-how-to-be-authentic-about-disability-inclusion