What Strictly Come Dancing can teach marketers about catering for disabled consumers

This year, Strictly Come Dancing’s Chris McCausland has captured the imagination of the British public, mainly as he has no visual reference of the dances he is learning. Each week, his dance partner, Dianne Buswell, describes the style of dance in huge detail before he has even taken a step.

So how marketing teams can take inspiration from Strictly, particularly in terms of how they cater for the very individual needs of disabled consumers? And, how they can apply these learnings not just in the physical world, but in the online world too?

In this piece for The Drum, Jonathan Hassell explores what can be learnt from this inclusive approach.

Read the full article here https://www.thedrum.com/open-mic/what-strictly-come-dancing-can-teach-marketers-about-catering-for-disabled-consumers