Black Friday and Cyber Monday – a great deal for all consumers?

As Christmas shopping season gets underway, consumers will be checking their emails and social channels to find the best online deals and bargain buys.

However, for those who have impairments and conditions that make it challenging to navigate the digital environment, the deluge of time-based messaging they are subjected to in the lead up to Christmas can be overwhelming. This could impact people with visual, cognitive or age-related impairments, reduced fine motor skills, or those who are neurodivergent.

Marketers could inadvertently be alienating a huge group of potential consumers who struggle to cope with the volume of communications, and find it stressful to navigate the way time-based offers are communicated to them.

Read more in this article by Jonathan Hassell‘s latest article for The Drum here https://www.thedrum.com/open-mic/black-friday-and-cyber-monday-a-great-deal-for-all-consumers