Is travel catering to the digital needs of older consumers?

With over-65s being an active online community, and who are keen to spend – 58% have booked a hotel online and 45% have booked a flight, while two-thirds (66%) have used a cost comparison site – for travel companies to continue to succeed with this older audience it’s essential that they ensure their digital platforms are inclusive.

In this article for Travel Weekly, our CEO Jonathan Hassell, outlines the challenges this older audience face and three key steps to take to ensure your digital estate meets the specific needs of this audience.

Read the full article here https://travelweekly.co.uk/in-depth/comment/comment-is-travel-catering-to-the-digital-needs-of-older-consumers